For the founder who's built something great and is ready to lead it differently
We work with ambitious women founders who know the next stage of growth isn't about working harder. It's about building a business, not a job.
Why we do this work
We exist to help founders grow businesses they're proud of. We care about founder energy as much as founder revenue, because energy is what propels or breaks a company, not money. Your days are full of urgency, so we bring the opposite: steadiness. When a founder has the focus and space to lead with intention instead of reacting, her team grows, her business gets stronger, and the impact ripples out into her industry.
We're in the business of successful breakups
Our goal is to make ourselves unnecessary. We embed into your team as an extension of it, build the capability inside your business, and work towards the day you can run the show without us. You won't need to hand-hold us or teach us how a business runs. We hit the ground running from week one. We dig past the first answer to find the real problem, we diagnose before we prescribe, and we're honest about what to expect, because we'd rather tell you the truth than sell you a dream.
What we won’t do…
Take on work that doesn't move your business forward
Chase shiny objects
Be a yes-person
Stop digging at the first sign of a problem
The people in your corner
Meet the team
The team behind your organisation’s next big leap!
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Founder & CEO
I'm a fractional general manager and a business owner myself, so I know what it's like to be the one holding everything together. My work is taking the jumbled thoughts in a founder's head and turning them into clear strategy, aligned teams and systems that actually get used. I started Pinch because too many founders are handed a plan and left to make it happen alone. When I’m not working on your business or mine, I’m writing my fiction book or reading one!
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Senior Operations Coordinator
Cass comes from events and logistics, where everything has to run on time and every person needs to know their part. She brings that to your business, building the systems your team will actually use: process maps, CRMs, and onboarding and offboarding, so the day-to-day runs smoothly without landing back on your desk.