News in a Pinch!

Nataleigh Elzein Nataleigh Elzein

Beyond the To-Do List: Finding Balance in a Busy Business 

The last time I was in Melbourne my Dad told me that he knew I would amount to something. I asked him why and he simply said, because you never stopped. When you were a baby to a toddler to your teens, you were always doing and building something. Call it Eldest Daughter Syndrome, the TikTok trend where eldest daughters are overachieving, overcompensating, and often over functioning.

You might think I’m a classic Type A personality, and that’s the funny part. At my core, I’m an actor, so I can juggle many roles. When it comes to my art, done is better than perfect, but in business, I take action and aim for high standards.

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Nataleigh Elzein Nataleigh Elzein

From Performer to Marketer: How the Stage Taught Me about Building Brand Awareness 

I have always loved to tell stories. For me, it’s all about how they make people feel, the power they have to shape opinions, drive behaviour, and spark connection through shared experience.

As a former actor turned marketer I naturally gravitated towards storytelling through performing rather than writing. Before starting my own business, I spent several years in the performing arts, and since then I’ve come to see how the principles of acting mirror what makes storytelling in marketing come alive. The main one being human connection. 

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Nataleigh Elzein Nataleigh Elzein

Three lessons that have driven my business success

I’d be lying if I said I always wanted to run a business. Not too long ago I was learning techniques like moment to moment and the super objective, Shakespeare and Meisner, period drama and post war! It was 2017 and I was living in New York City - singing, acting and dancing my way across the five boroughs.

So, how did I land in business?


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